In the thriving heart of Muscat, Oman, Roshan Jewels emerged in 2022 as a beacon of elegance and expression, thanks to the vision and creativity of sisters Samah and Rajwa Al Rawahi. Specializing in statement earrings, Roshan Jewels is not just about adorning women with unique, bold pieces; it’s about celebrating individuality while making a positive impact on the world.
Roshan Jewels focuses on encouraging women to celebrate their individuality through unique earring designs. The brand is committed to supporting global education initiatives for women and girls, donating a percentage of profits from every sale. So far, they have donated 300 school bags to support girls' education in Zanzibar and the Philippines.
Their jewelry is crafted from the finest sterling silver, gold-plated sterling silver, and precious gemstones such as freshwater pearls, red quartz, morganite, green agate, and black onyx. These pieces are stylish, well-crafted, and versatile enough for everyday wear or special occasions—all at an affordable price point.
Samah Al Rawahi is the co-founder of Roshan Jewels and the elder sister of Rajwa Al Rawahi. She holds a degree in Media and Communications from Purdue University, USA, and a master's in Digital Media from the University of Southern California. Samah oversees the brand’s marketing, branding, and communication efforts, including managing its social media presence. Her expertise in digital media and communication strategies has played a key role in establishing Roshan Jewels as a recognizable and respected name in the jewelry industry.
Rajwa Al Rawahi, the other co-founder of Roshan Jewels, graduated with a Bachelor of Science in Finance and minors in Economics and International Business from the University of Nebraska-Lincoln, USA. Rajwa focuses on finance, budgeting, and product development. Her strong financial acumen ensures the brand operates efficiently, while her understanding of international business helps guide Roshan Jewels as it expands into global markets.
Both sisters collaborate on concept development and jewelry design, combining Samah’s creative vision with Rajwa’s strategic planning to produce unique, elegant pieces. Their partnership merges artistry with precision, delivering designs that reflect their shared passion for jewelry.
Together, the Al Rawahi sisters have built Roshan Jewels into a brand that caters to a wide range of customers. Their complementary skills and dedication to craftsmanship have made Roshan Jewels stand out in a competitive market, offering not only beautiful jewelry but also a story of sisterhood and shared dreams.
Beyond their business, Samah and Rajwa are committed to giving back. They have pledged a portion of Roshan Jewels' profits to support global education initiatives for women. This philanthropic effort reflects their belief in the transformative power of education and their desire to contribute to positive social change. Through their business success and social responsibility, they aim to empower women and create lasting impact.
The journey of Roshan Jewels began with a love for jewelry, fostered by the sisters' mother during family trips abroad. These journeys inspired them to seek out one-of-a-kind pieces, with a particular fondness for earrings. "Whenever we'd travel, we'd go to local jewelry stores, always looking for unique pieces. We loved earrings and often talked about how different gemstones or designs could make them even better," Samah recalls. It wasn’t long before friends and strangers began noticing their choices, asking where they found such stunning pieces.
Fast forward to the COVID-19 pandemic, and the sisters found themselves at a crossroads. With the world in turmoil, they decided it was the perfect time to turn their passion into a brand. "We didn’t want to live in a ‘what if’ situation," Rajwa explains. "So we thought, why not start our own jewelry brand? If it works, great. If not, at least we tried."
But Roshan Jewels is about more than just creating beautiful accessories. The Al Rawahi sisters are deeply committed to giving back, especially to causes that uplift young girls. "We believe that if you educate a girl, you educate a whole nation," Samah says. The sisters have put this belief into practice by donating a percentage of their profits to support girls' education. Recently, Roshan Jewels donated 300 school bags to girls in Zanzibar and the Philippines, marking the beginning of their philanthropic journey.
Their bond as sisters plays a crucial role in the success of Roshan Jewels, with each complementing the other’s strengths. Rajwa, a finance major, manages the business side, while Samah, with a background in communications and media, oversees branding and marketing. When it comes to designing their jewelry, however, they collaborate seamlessly, drawing inspiration from their travels, conversations with friends, and their rich Omani heritage.
"Designing is something we do together. I come with my ideas, and she comes with hers, and we brainstorm," Samah shares. Their synergy has resulted in earrings that not only reflect current trends but also resonate with their customers. "We design for ourselves, for people who are like-minded. If we wouldn’t wear it, we don’t make it," Rajwa adds.
Despite the brand’s early success, the sisters remain humble and committed to growth. They are both juggling full-time careers—Rajwa dreams of one day becoming a pastry chef, while Samah is pursuing a career as a diplomat. Yet, they pour their hearts into Roshan Jewels, dedicating weekends and evenings to building their brand. "It’s not easy, but Roshan doesn’t feel like work because it’s our baby," Rajwa says.
Their family plays an integral role in the business as well. Their mother helps manage orders, their father handles international deliveries, and their younger brother takes care of local orders in Oman. "It really takes a village to manage Roshan," Samah laughs. "Our family’s support has been invaluable."
Looking ahead, Roshan Jewels is gearing up for its biggest milestone yet—participation in Paris Fashion Week in September. The brand will be launching its first collection of statement necklaces, an exciting new direction that the sisters have been working hard on. "We’ve designed a really cool collection for Paris Fashion Week, and we’re super excited to launch it," Rajwa reveals.
As they continue to build their brand, the Al Rawahi sisters remain steadfast in their mission to create impact. Their dream is to one day fund a girl’s college education through Roshan Jewels. "We started small, with school bags, but my ultimate goal is to send a girl to college," Samah says, eyes gleaming with hope.
When asked who they’d love to see wearing their designs, the sisters aim high. "I’d love to see Queen Rania in our pieces," Samah muses, while Rajwa adds, "I’d love to see Princess Rajwa wearing them—she has my name after all!"
Roshan Jewels is more than a brand; it’s a celebration of expression, sisterhood, and social responsibility. With a vision that blends luxury with purpose, Samah and Rajwa Al Rawahi are on a mission to not only make women feel beautiful but also to make the world a better place, one pair of earrings at a time.
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