Popular subscription-based streaming service Netflix is set to open its own retail destinations in 2025.
Netflix House as it will be called, will offer food and other experiences themed after whatever is ‘hot’ on Netflix at the time.
Netflix currently operates an online merch shop which sells everything from Stranger Things T-shirts to red envelope sleeping bags and has dabbled in pop-up retail stores in the past.
Founded by Reed Hastings and Marc Randolph in 1997, it first operated as a DVD-by-mail rental service. Subscribers could order DVDs online and have them delivered to their homes.
In 2007, Netflix introduced its streaming service, allowing subscribers to stream movies and TV shows online. This move marked a significant shift in the company's business model.
Netflix began producing its own original content, starting with the series "House of Cards" in 2013. This marked a turning point, as the company became both a streaming platform and a content creator.
Netflix expanded internationally, becoming available in numerous countries around the world. This global expansion contributed to its rapid growth.
By 2017, Netflix had become a major player in the entertainment industry, with millions of subscribers. It continued to produce and distribute original content, gaining critical acclaim for series like "Stranger Things" and "The Crown."
Netflix's success prompted traditional media companies to enter the streaming market. This led to a "streaming wars" era, with companies like Disney, Amazon, and Apple launching their own streaming services.
The brick and mortar planned for 2025 will be named ‘Netflix House.’ Initial locations in US will be followed by global expansion
