Kylie Jenner is venturing into the ready-to-drink (RTD) market with her latest project, Sprinter. On Thursday, she launched Sprinter, a premium line of canned vodka sodas designed to differentiate itself in the crowded RTD sector by prioritizing top-quality ingredients and invigorating flavors. Each can, containing premium vodka, sparkling water, and real fruit juice, boasts 100 calories and 4.5% ABV.
Collaborating with Chandra Richter, a seasoned beverage development expert with a PhD in molecular biology and over two decades of experience, Jenner meticulously crafted Sprinter over a year of rigorous taste testing. The result: four distinct flavors — Black Cherry, Peach, Grapefruit, and Lime — each aiming for a natural and authentic fruit taste.
Sprinter not only focuses on taste but also grabs attention with its bold and vibrant branding, reflecting Jenner’s iconic style.
This venture marks Jenner’s latest business endeavor following the success of Kylie Cosmetics and her recent clothing line, Khy. The RTD market has experienced exponential growth, fueled by the demand for convenient and flavorful options.
According to IWSR Drinks Market Analysis, the RTD market is projected to reach a value of $21.1 billion by 2027, with hard seltzers and pre-mixed cocktails leading the trend.
Jenner's entry into this competitive market is expected to create substantial buzz due to her massive social media following and established brand presence, positioning Sprinter for potential success. While its long-term success remains to be seen, Sprinter is poised to make a significant impact in the RTD landscape.
