Each season, fashion brands strive to enlist familiar faces for their advertising endeavours and French fashion house Saint Laurent might have surpassed themselves by featuring the iconic Diana Ross as its muse in their latest campaign. Artistic Director Anthony Vaccarello provided Instagram with a sneak peek of the campaign, captured by David Sims, showcasing Ross in a classic black halter-neck dress, exuding glamour with wind-swept curls and minimal makeup.
The icon added a timeless touch to Saint Laurent's Spring 2024 ad, aligning seamlessly with the brand's inherent elegance.
Ross has been friends with the brand for many years.
A notable episode in Ross's enduring association with the brand occurred at the 2003 Met Gala when she graced the event in a captivating red gown by Tom Ford for Yves Saint Laurent, perfectly embodying the theme "Goddess: The Classical Mode."
Saint Laurent has a tradition of featuring distinctive and influential figures in its campaigns, with personalities like Keanu Reeves, Courtney Love, and John Waters captured by the brand's regular photographer, David Sims.
